2 Things B2B Companies Can Gain From the Most Valuable Brand in the World
In the recent 13th Annual “Best Global Brands” report by Interbrand, the top 100 most valuable brands were revealed. It is not surprising that Coke remains the top global brand for the lucky 13th year.
Interbrand estimates the Coke brand value at $77.8 billion, up 8 percent from the 2011 report. Now that is a lot of soda!
For 125 years, Coke has remained focused on a real connection with its consumers fueled by compelling storytelling.
So, if you are working on a B2B brand, let’s take a look at what best practices can translate from the cola giant to your marketing communications.
Coke had traveling salespeople distributing coupons for their product. They were connecting with their end users through free trials. While many b2b companies offer trails for their products, today’s most successful companies take the extra step and solicit feedback and data from their users, often supported by CRM systems, according to a report in Expedition PR. >>More here